Korea Web Giant Naver Mulls U.S. Bond, IPO to Take on Google

  • Naver considering more dollar debt sales after debut deal: CFO
  • Also eyeing possible future U.S. listing for web cartoon unit
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One of the few countries in the world where Google doesn’t dominate web searches is South Korea, where Naver Corp. leads the market and is also a big player in e-commerce and fintech.

But the Korean company, which now gets more than 95% of revenue domestically, wants to boost its international presence. To help with that, Naver is considering more dollar bond sales after its debutBloomberg Terminal deal last month, and it’s also eyeing a possible future U.S. initial public offering for a unit, chief financial officer Park Sang-jin said in an interview.