Hodinkee
Highly Collectible Creations From the Very First Swatch Art Specials
Blurring the lines between watches, art, and apparel since 1985
Source: Hodinkee
Originally published by James Stacey on Hodinkee.
Born in 1983 and forever associated with the '80s, Swatch was the brainchild of businessman (and a future face on the watch world's Mt. Rushmore) Nicolas Hayek as a way of offering a second watch – that's what Swatch stands for – to both watch enthusiasts and casual fans alike.