Apple’s Big Crackdown on Digital Ad Tracking Hits Next Week
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Apple Inc. said its iOS 14.5 software update will roll out next week, introducing changes to ad tracking that will upend digital marketing and roil the business models of Facebook Inc. and other developers.
The company made the disclosure as part of the release of new iPad Pros and other products on Tuesday. The controversial change in iOS 14.5 requires users to opt-in to tracking for personalized advertising. Developers expect to lose revenue because most consumers won’t bother to opt in. Apple has said users should decide how their data is used.