Apple Launches $29 AirTag Gadget for Tracking Physical Items
- Company’s much rumored accessory spurred antitrust concerns
- Device to work with updated Find My app across Apple devices
Apple AirTags are displayed during the Spring Loaded virtual product launch April 20.
Photographer: Daniel Acker/Bloomberg
Apple Inc. launched a new accessory called AirTag that will find physical items like bags, wallets and keys, entering a market with competitors including Tile Inc. and Samsung Electronics Co.
The accessory, announced Tuesday at Apple’s product event, looks like a small white-and metal puck and can attach to a key chain by way of a leather sleeve with a clip. The company said it would sell an individual AirTag for $29 or in packs of four for $99. The gadget will be available April 30, Apple said. The accessory will work with an updated version of the Find My app on all of the company’s major devices, adding third-party items to Apple’s service for tracking the location of iPhones, iPads, Apple Watches and other products.