Amazon Opens London Augmented Reality Salon to Showcase Tech
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Amazon.com Inc. has opened a new hair salon in East London to showcase augmented reality and “point and learn” marketing technology that lets customers point their phones at a product to get more information.
The 1,500 square-foot (139 square-meter) salon is set in London’s Spitalfields neighborhood, the company said in a blog post on Tuesday. Customers will be able to try out new hair colors virtually and “capture their new look in a dedicated creative area,” the company said. Visitors will also be able to order products in the salon via Amazon by scanning QR codes.