AB InBev Tries to Sell a Better Climate With Solar-Powered Beer

Anheuser-Busch InBev will use solar power to brew Michelob Ultra Pure Gold beer in its latest effort to appeal to younger, more environmentally conscious consumers.

The beermaker said it has purchased more than enough solar energy for production, and is part of its goal to use only renewable energy sources by 2025. It adds to another recent move to serve its flagship Michelob Ultra brand in cans made from “carbon-free” aluminum that’s used in Apple MacBooks.