JBS Leads Bidding for Plant-Based Food Producer Vivera

JBS SA, the owner of poultry brand Pilgrim’s Pride Corp., is emerging as the frontrunner to buy Dutch plant-based food producer Vivera, people with knowledge of the matter said.

The Brazilian company is in advanced talks on a potential acquisition of Vivera, which is backed by mid-market private equity firm Gilde Buy Out Partners, according to the people. A deal could value Vivera at about 300 million euros ($360 million) to 400 million euros, the people said, asking not to be identified because the information is private.