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Amazon Plans Furniture Assembly Service to Catch Wayfair

  • Service expansion to appliances could target Home Depot, Lowes
  • Online furniture sales grew 41% in pandemic to $36.1 billion
Wayfair Illustrations Ahead Of Earnings Figures
Photographer: Gabby Jones/Bloomberg
Updated on

Amazon.com Inc. is experimenting with a premium service that lets customers opt to have furniture or appliances assembled as soon they arrive at their homes, according to people familiar with the plan.

The move, if adopted widely, would help the world’s largest online retailer compete more effectively with Wayfair, Best Buy, Home Depot and Lowe’s -- which all offer similar options.