VCs Bet Remote Religion Will Persevere After Churches Reopen

Prayer app Hallow raised $12 million led by General Catalyst
Funding for religious apps hit a record $18 million in 2019

Catholic priest on altar praying with hands joined during mass service in churchPhotographer: diego_cervo/iStockphoto

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By Jackie Davalos

April 15, 2021 at 1:12 PM UTC

This article is for subscribers only.

Hallow, a Catholic-centric prayer and meditation app, raised $12 million in funding, a sign of confidence that interest in religious-based technology will continue even as churches begin to reopen.

Downloads of Hallow have grown sevenfold during the past year while Covid-19 spread, with spikes in demand during the recent Easter season and Lent, said founder and Chief Executive Officer Alex Jones.