ByteDance Kicks Off IPO Prep for China’s Most Popular Video App, Other Assets

  • Douyin, Toutiao, Xigua may be included in the public offering
  • A listing could raise at least several billion dollars

An advertisement for Douyin, the Chinese sister app of TikTok.

Photographer: Ng Han Guan/AP
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ByteDance Ltd. has kicked off preparations for an initial public offering of some of its main businesses, including China’s most popular video app Douyin, according to people familiar with the matter.

The Beijing-based startup is working with advisers on the offering and is choosing between Hong Kong and U.S. as the listing venue, the people said. The company is considering including its flagship domestic assets such as Douyin, news aggregator Toutiao and video platform Xigua in the offering, the people said. TikTok will likely be part of a separate listing that involves overseas assets, one of the people said.