Robert Downey Jr. Invests in Plant-Based Bacon Startup
- Alternative protein startup Atlast Food raises $40 million
- Atlast’s key ingredient is mycelium, a type of mushroom root
Robert Downey Jr.
Photographer: Valerie Macon/AFP/Getty Images
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Bacon that sizzles and tastes like the real thing but is made from a type of fungus has attracted financing from investors including a fund led by actor Robert Downey Jr.
Atlast Food Co., an alternative protein startup, has raised $40 million from investors including Viking Global Investors LP, 40 North and Downey Jr.’s Footprint Coalition Ventures. The money will help build the world’s largest farm for aerial mycelium, a type of mushroom root that’s a key ingredient in Atlast’s products.