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Cleaning Startup Valued Above $1 Billion Inks Deal With Target

Grove Collaborative is distributing its eco-friendly cleaning products at the chain nationwide, marking the unicorn’s retail debut ahead of a potential IPO.

Grove Collaborative’s 2020 sales surpassed $250 million.
Source: Grove Collaborative/Grove Collaborative

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By Gerald Porter Jr.

April 13, 2021 at 11:45 AM UTC

Corrected

April 13, 2021 at 1:50 PM UTC

This article is for subscribers only.

Stuart Landesberg’s bet on eco-friendly cleaning products really paid off during the pandemic.

Covid-19 convinced Americans to care more about hygiene, and that helped Grove Collaborative, the company Landesberg co-founded and now heads as CEO, boost 2020 sales to more than $250 million. With products from major brands like Clorox selling out, the company’s subscription model played well with consumers.