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Beats Music Veteran Pushes a New Kind of Live Music Gig Economy

  • Platform called Doors aims to be one-stop shop for artists
  • Founder bets live-streamed events here to stay after lockdowns

Source: Getty Images

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Spotify Technology SA got hundreds of millions of people hooked on streaming without achieving its other big ambition: to break the hold of the big music labels and let artists sell their work direct to fans.

Swedish music industry veteran Joel Broms Brosjo, who co-founded Spotify-backed Soundtrack Your Brand and was part of the team that founded streaming platform Beats Music, is pushing that elusive vision once again, this time in the field of live-streamed concerts.