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Weed Customers Are Everyone’s Dream Demographic: Cannabis Weekly
- Industries notice today’s pot consumer is young, free-spending
- They also watch video ads through to the end, Uber discovers
Customers at a marijuana accessories store in New York.
Photographer: Gabby Jones/BloombergThis article is for subscribers only.
Companies across industries are chasing an attractive new demographic. These dream customers are more likely to own pets and to love fashion, to want kids and to consider starting their own business. They also make quite a bit of money -- and are still spending it during the pandemic.
Who is this ideal mystery consumer? None other than the cannabis user, once viewed as an anti-materialistic layabout. They’re so attractive a demographic, in fact, that some consumer-goods and technology companies are actively courting them as customers.