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Beyond Burgers: China Plant-Based Protein Market Growing Up

  • Consumers seeking protein-rich, sustainable food alternatives
  • Plant-based protein market to reach $14.5 billion by 2025: ADM
Beyond Meat rolls at a Starbucks coffee shop in Tianjin.
Beyond Meat rolls at a Starbucks coffee shop in Tianjin.Photographer: Zhang Peng/LightRocket/Getty Images
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China is driving growth in Asia’s plant-based protein market as health-conscious consumers embrace an array of new products, according to Archer-Daniels-Midland Co., one of the world’s biggest agricultural traders.

The uptake of locally-sourced plant-based protein has generally been faster in China than in other parts of the world and the industry there is moving quickly beyond burger analogues, according to ADM Asia Pacific President Leo Liu. Alternatives to shrimp and shellfish, plant-based cheeses and ready-to-eat protein snacks are all becoming more popular, he said.