Walmart Files for Trademark for Fintech Unit: ‘Hazel by Walmart’
- Filing with trademark office lists many potential services
- Walmart has shared few details on fintech venture thus far
This article is for subscribers only.
Walmart Inc.’s financial technology venture, still shrouded in mystery, now has a possible name: Hazel by Walmart.
The world’s largest retailer filed for a trademark on the name on March 29, in the process giving clues as to what the startup might actually do. The application with the U.S. Patent and Trademark Office includes a slew of financial services that the startup could potentially offer, from issuing credit cards to offering credit-repair services. The list even includes financial-portfolio analysis and consulting, which suggests that Walmart may target wealthier customers along with its traditional lower-income clientele.