Jeep Sales Rise in Japan as Young People Warm to Brand

While American-branded cars have historically struggled in Japan, Jeep, the rugged-looking sports utility vehicle, looks to be gaining popularity, particularly among younger buyers.

Jeep sales in the Asian nation are expected to increase 10% this year to more than 15,000 units, Hitoshi Ushikubo, the head of sales at Fiat Chrysler Japan, said in an interview Monday. Fiat Chrysler Japan is yet to be officially merged with the Japan office of Peugeot SA and come under the new Stellantis NV umbrella.