A Japanese Luxury Hot Spring Resorts Operator Is Eyeing U.S. Locations
Hoshino Resorts aims to resume search once Covid restrictions ease, seeking to appeal to Americans with a taste for Japanese culture.
A Japanese hotel operator known for its high-end hot spring resorts is betting that the traditional concept could work in the U.S.
Hoshino Resorts, a 107-year-old company famed for its luxury retreats in beautiful Japanese locales, aims to open its first location on the U.S. mainland in the next three to five years, said Chief Executive Officer Yoshiharu Hoshino, whose family founded the business. The closely-held company has scouted locations and held discussions with real-estate developers and investors, he said. One ideal spot, in his view, could be Saratoga Springs, about a three-hour drive from New York City and Boston.