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The $600 Billion Market for Women in Menopause Is Fit for Disruption

Womaness debuts its range of ‘sexy, vibrant’ products at Target that account for the different ways women go through this transitional time.

relates to The $600 Billion Market for Women in Menopause Is Fit for Disruption

Source: Womaness

Women of a certain age are now trending in the beauty industry, where youthfulness has traditionally been celebrated. In the the past three years, a steady stream of brands has hit the market to address the issues menopausal women face: hot flashes, dramatic skin changes, low libido, achy joints, and more.

Most focus on skin care and offer creams, serums, and masks because dryness is a major problem. Brands such as Emepelle, SeeMe Beauty, Caire, and LaMaria are largely offered directly to consumers with prestige price points and have a limited selection. Industry leaders Procter & Gamble and Avon have also begun trying to reach these consumers as well with their respective Kindra and Adapt lines. “It’s not a ‘keep it in the closet’ kind of conversation any longer,” says Dr. Orit Markowitz, a board-certified dermatologist and founder of OptiSkin in New York.