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SoFi Joins Robinhood in Plotting Early IPO Access for Retail Investors

  • Brokerages looking at new way for customers to invest
  • There’s no word yet on whether regulators approved the plans
Robinhood
Photographer: Gabby Jones/Bloomberg
Updated on

It used to be the ultimate Wall Street insider deal: Buy into the latest hot company before its shares start trading.

Now, at least two retail brokerages are looking at giving their customers early access to initial public offerings and the opportunity to buy shares at the same time as professional asset managers.