Ford Says Initial Demand for Spruced-Up Bronco Tops Expectations
- SUV notches 125,000 orders as deposits convert at high rate
- Revival of classic model is set to reach showrooms in June
This article is for subscribers only.
Ford Motor Co. says it already has more than 125,000 orders for the revival of its classic Bronco sport-utility vehicle, which doesn’t hit showrooms until June.
The order bank is filling faster than the automaker anticipated and represents about two-thirds of the 190,000 refundable $100 deposits made by U.S. and Canadian consumers. Typically, a third to half of such nonbinding reservations convert to actual sales, Ford says. The SUV was unveiled last July.