Vail’s 2021 Epic Pass Goes on Sale—at 20% Cheaper Than Last Year
Making people feel like they’re getting an incredible deal is CEO Rob Katz’s top priority going into next winter.
A ski lift with in Vail, Colo.
Photographer: miralex/iStockphotoThe 2020-21 ski season isn’t over—parts of Colorado are currently sitting under a foot of fresh snow—and yet Vail Resorts Inc. is inviting skiers to start thinking about next year, offering unprecedented deals on its 2021-22 annual passes.
The new passes go on sale on March 23, with limitless skiing from $583. That’s a 20% markdown from the past five years, when prices started in the mid-$700s; 2020’s price topped out at $729. Powder hounds will recognize this as an unmistakable deal—akin to a so-called error fare when shopping for flights. But it’s far from accidental.