Prognosis
Vaccine Skeptics Lured to Shots With Gift Cards, Hotel Discounts
- Manulife adds Covid-19 shots to its Vitality rewards program
- Insurer is rolling out similar benefits for its U.S. customers
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In the global effort to encourage skeptics to get vaccinated against Covid-19, one insurer hopes gift cards and cheaper hotel stays may help tip the balance.
Manulife Financial Corp. is adding the vaccination as a way to win points in its Vitality health-tracking program, which rewards health- and life-insurance policyholders for things such as exercising, getting health screenings or taking nutrition classes online. Those points can be redeemed for rewards including Amazon.com Inc. gift cards, Hotels.com lodging discounts and less-expensive gym memberships.