Scion of Billionaire Family Hunts for Cheap Assets in Venezuela
- Eduardo Cisneros has raised over $200 million to invest
- As Maduro opens up the economy, high-risk opportunities emerge
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The name Cisneros is synonymous with business acumen and opulence in the minds of Venezuelans old enough to remember the pre-Hugo Chavez years.
Over generations, the billionaire family brought the Studebaker, Pepsi-Cola and department stores to the oil-rich country. It launched DirecTV in Latin America, ran beauty pageants, produced soap operas and owned banks, TV stations, ice-cream makers and brewers.