Peloton Rebounds on Optimism Home Workouts Will Endure
- Tread+ accidents led to child’s death, another injury recently
- Incidents will raise awareness, but analyst sees demand
This article is for subscribers only.
Peloton Interactive Inc. shares rebounded Friday on optimism the company’s home-workout pitch will continue to resonate with consumers even after recent accidents involving its treadmills.
On Thursday, the New York-based fitness company said a child died from an accident related to its Tread+ machine. Another child sustained significant injuries from a similar incident but is expected to recover. The stock fell almost 5% that day.