Hyperdrive
China’s Geely Plans New Electric-Car Brand to Take On Tesla
- Geely is registering multiple new marques, people familiar say
- Company will target mid-to-high end of electric-car market
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Chinese automaker Zhejiang Geely Holding Group Co. plans to launch a new brand of electric cars, according to people familiar with the matter, as the owner of Volvo seeks to become more competitive in a segment of the EV market dominated by Tesla Inc.