Lamborghini Had Its Most Profitable Year Ever During Covid
Revenue may have been down, but the right mix of six-figure SUVs and multimillion-dollar supercars meant 2020 was far from a loss.
Lamborghini CEO Stephan Winkelmann
Photographer: Krisztian Bocsi/BloombergThe year the coronavirus pandemic hit was also Lamborghini’s most profitable year in history.
“We were surprised,” says Stephan Winkelmann, the new (and former) boss of the 58-year-old brand, speaking via a private video call on March 15. “An ideal model mix and the growing customization of our products pushed profitability to the highest levels.” By that, Winkelmann means the wildly successful Urus SUV and the sold-out runs of high-dollar, low-volume supercars such as the $3.3 million Sian. The Italian unit of Volkswagen AG delivered 7,430 cars worldwide in 2020, second only to the 8,250 it delivered in 2019, according to the company.