Adidas, Peloton Form Partnership to Tap Pandemic Fitness Demand

Adidas AG and Peloton Interactive Inc. are teaming up to create a co-branded apparel collection, seeking to tap demand for athletic gear as people look to stay active at home during the pandemic.

The German sportswear maker and the New York-based at-home fitness platform said the “Adidas x Peloton SS21 collection” marks the start of a collaboration between the brands. Items will be available starting March 25 on the companies’ websites and in select stores and showrooms, with prices ranging from $30 to $85, they said in a statement Thursday.