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Tiny Activist Bluebell Quickly Becomes CEOs’ Worst Nightmare

  • London-based fund adds Danone to list of boardroom victories
  • Bluebell manages just 70 million euros of investor money
Bluebell Capital Partners this week helped engineer the ouster of Danone’s Chairman Emmanuel Faber.

Bluebell Capital Partners this week helped engineer the ouster of Danone’s Chairman Emmanuel Faber.

Photographer: Rolf Schulten/Bloomberg

Bluebell Capital Partners doesn’t have a Paul Singer or Bill Ackman at its helm, or billions of dollars to help bend companies to its will. Yet, the activist investor is swiftly becoming a nightmare for Europe’s corporate boardrooms.

Just this week, it helped engineer the ouster of food group Danone SAs Chairman Emmanuel Faber in the region’s biggest management change of 2021. That came just shy of a year after Mark Langer resigned as chief executive officer of fashion house Hugo Boss AG following pressure from the London-based fund.