Tapping Day-Trader Cash, ETF Launches Go From Risky to Roaring
- Portnoy-promoted BUZZ notched third-best fund debut in history
- ETFs can find success even without brokerage platforms: BI
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It wasn’t long ago that the odds of successfully launching an ETF were stacked heavily against the little guy. To survive, a fund needed scale, early cash and wide distribution, and that gave larger issuers a built-in advantage.
The retail investing revolution may be changing all that.