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AT&T Sets Loftier Subscriber Goal of 150 Million for HBO Max
- Company increases 2025 estimate from as many as 90 million
- Cheaper ad-backed version coming in June, at undisclosed price
This article is for subscribers only.
AT&T Inc. now expects its HBO Max streaming platform to reach 120 million to 150 million subscribers and break even by 2025, a sharp increase in its hopes for a service that’s key to the company’s future.
In October 2019, AT&T set a goal of hitting 50 million U.S. subscribers by 2025, a relatively low bar considering the HBO cable channel had about 33 million subscribers a few months before the streaming service launched in May that year. That goal looks easily achievable now.