Toyota Chief’s Warning to Apple: The Car Business Isn’t Easy
- Apple plotting to enter the car market with autonomous EV
- Toyoda cautions of need to be responsible for whole life cycle
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Toyota Motor Corp. President Akio Toyoda offered a warning to Apple Inc., which is plotting a foray into the auto industry: There’s more to the business of selling cars than just having the technology to produce them.
The automotive industry welcomes new entrants, “but after making a vehicle, I’d like them to be prepared to deal with customers and various changes for some 40 years,” Toyoda said at a news conference held Thursday by the Japan Automobile Manufacturers Association, where he is the chairman.