Fine-Dining Chefs Are Now Slinging Burgers, Pizza From Ghost Kitchens
If Chili’s can do it, why not spots with $285 tasting menus?
Pizza from Washington Squares in New York.
Photographer: Evan Sung for Washington Squares
One of the few areas of growth in the hard-hit restaurant industry has been ghost kitchens. The delivery-only model is projected to reach $1 trillion worldwide by 2030.
Although ghost kitchens threaten traditional restaurants, the platform has found an unlikely group of enthusiasts: notable chefs and restaurateurs. Around the country, big-name spots are embracing the strategy adopted by such chains as Chili’s and Maggiano’s, whose parent Brinker International Inc. won sales of $3 million a week for its Just Wings delivery brand.