A Strawberry With a $10 Price Tag Helps One Tsunami-Hit Town to Recover
- GRA uses agritech to produce high-quality strawberries
- Yamamoto town produces more fruit than before 2011
Plump, shiny and priced at an eye-popping $10 each, premium strawberries are helping one Japanese town to recover from the effects of the Tohoku earthquake and tsunami, which destroyed almost all of its agriculture a decade ago.
The coastal town of Yamamoto, a five-hour drive north of Tokyo, is home to about 12,000 residents and counts on strawberries for more than half of its agricultural output. It’s part of Miyagi prefecture, one of the country’s main regions for producing the fruit.