Capital
Hollywood Embracing Diversity Could Boost Revenue by $10 Billion
- New research says inequity in the industry costs it billions
- Only 6% of movies have a Black director, McKinsey found
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Black talent is underrepresented across the film and television industry, and it’s costing Hollywood billions.
So says McKinsey & Co., which found that consumers might spend as much as $10 billion more, or an additional 7%, if film and TV projects were more racially diverse. Black-led projects have been underfunded and undervalued, despite often providing a better return on investment, the consulting firm said in a report Thursday.