DAZN Said to Be In Persidera Talks to Boost Broadcast Power in Italy
- Media company wants to rent digital TV frequencies in Italy
- DAZN competing with Sky for package of Serie A soccer rights
This article is for subscribers only.
DAZN Group Ltd. is in talks with Persidera SpA to rent television frequencies that will boost its broadcasting power in Italy, where it is competing for a trophy package of soccer rights, according to people familiar with the matter.
The media disruptor plans to rent so-called digital terrestrial frequencies from network provider Persidera if it wins an auction to broadcast the majority of domestic matches from Italy’s Serie A league, the people said, asking not to be identified discussing confidential information.