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Amazon Quietly Began Building a Grocery Chain During Pandemic
The company has opened 11 Amazon Fresh stores around the U.S., with plans for at least 28 more, as it tries to lure mainstream shoppers.
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As many businesses struggled to survive the pandemic, Amazon.com Inc. was quietly building a national grocery chain.
The first Amazon Fresh store opened to the public in Los Angeles in September. Store No. 11 opened Thursday, and Amazon is working on at least 28 more, from Philadelphia to the Sacramento suburbs. The company is also testing the “Just Walk Out” cashierless shopping technology created for its Go convenience stores at an Amazon Fresh location in Illinois.