Gen Z Workers to Triple by 2030, Snap-Commissioned Report Says
- Younger employees more likely to have digital skills
- Generation Z projected to grow to 51 million by 2030
Workers born between the mid-1990s and 2010 are projected to grow to 51 million by 2030.
Photographer: Luis Alvarez/Digital Vision/Getty Images
The number of Generation Z employees in the U.S. workforce is set to triple over the next decade, bringing with them a burst of creative, digital-friendly skills, according to a report commissioned by social media company Snap Inc.
Workers born between the mid-1990s and 2010 are projected to grow to 51 million by 2030, and their after-tax income will reach $2 trillion, the study by analytics firm Oxford Economics found. Generation Z will make up almost a third of the workforce by the next decade, the report added.
Snap’s $85 billion valuation partly rests on the idea that young users of its Snapchat app will grow up to be productive workers with disposable income. If this happens, advertisers will likely pay more to target these consumers.