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Fashion B2B Platform NuOrder Raises Venture-Backed Funding Round

  • Round is said to value company at about $800 million
  • Bright Park Capital, Imaginary Ventures lead $45 million round

NuOrder Inc., a merchandising platform connecting fashion brands and retailers, said it has raised $45 million in a new round of funding led by venture capital firms Brighton Park Capital and Imaginary Ventures.

NuOrder is valued at about $800 million at the round, said a person with knowledge of the matter who asked not to be identified because it was private. A representative for NuOrder declined to comment on the valuation.