Adidas to Boost E-Commerce, Recycled Gear in Five-Year Plan
- Company is targeting faster growth than in last strategy cycle
- It’s using 2021 as base year since the pandemic depressed 2020
Adidas forecast sales this year will bounce back near 2019 levels.
Photographer: Gabby Jones/BloombergThis article is for subscribers only.
Adidas AG is targeting sales growth of as much as 10% annually through 2025 as it doubles down on e-commerce and sustainable materials.
The German sportswear maker forecast a surge in online sales and the steady build-out of shoes and apparel made from recycled materials to help push up profit by as much as 18% a year. The company also expects mid-teens percentage growth in products for women. The shares rose as much as 8.6% in Frankfurt Wednesday.