VMG Raises $850 Million for Food and Beverage, Wellness Bets

  • Consumer-focused firm has backed Spindrift, Daily Harvest
  • VMG portfolio companies are often acquired by strategic buyers
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Private equity firm VMG Partners has raised $850 million for a new fund dedicated to making investments in fast-growing consumer companies.

The vehicle, known as VMG Partners V LP, will seek to make bets in the food and beverage, wellness, pet and beauty and personal care industries.