Roblox Poised to Emerge as Next Meme Stock With Direct Listing
- Video game platform has seen explosive growth during pandemic
- Analyst says main challenge will be winning over adult users
Photographer: Gabby Jones/Bloomberg
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Roblox Corp. is set to jump into the retail trading fray when the video game platform starts trading on the New York Stock Exchange later this week.
Shares are likely to be volatile as individual traders and Wall Street try to hash out a consensus on the company’s value and future growth, a Bernstein analyst said. A survey of investors by the bank suggests the stock could fetch anywhere from $30 to $120 a share when it reaches the open market Wednesday.