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BMW CFO Brushes Off Apple Car Threat: ‘I Sleep Very Peacefully’

  • Nicholas Peter believes luxury-car maker is in strong position
  • Digital mobility services key as city centers restrict cars
Nicholas Peter

Nicholas Peter

Photographer: Alex Kraus/Bloomberg

BMW AG has a message for Apple Inc.: bring it on.

The German luxury-car maker is well placed as electrification and alternatives to private vehicle ownership transform the auto industry, Chief Financial Officer Nicolas Peter said in an interview. He is undaunted by reports that the world’s most valuable company could enter the car business.