Screentime
Netflix Debuts ‘Fast Laughs’ Clip Feature That Resembles TikTok
- After testing approach, company is rolling it out more broadly
- Offering is available on iPhones in U.S. and other countries
Netflix Inc. is pushing deeper into short video clips that viewers watch on their phones, putting the streaming giant in closer competition with the likes of TikTok.
The company is rolling out a feature called “Fast Laughs” that provides a feed of comedic clips from Netflix’s catalog of films, shows and stand-up specials. When one clip ends, another begins automatically -- just like TikTok -- and users can flip through them quickly. After testing the feature for months, Netflix is now rolling it out more broadly. It’s available on iPhone devices in select countries, including the U.S., U.K. and Canada.