U.S. Farmers See Meatless Protein at 10% of Market in Five Years

American farmers whose livelihoods are staked on producing the nation’s meat see plant-based imitations rapidly gaining market share, according to a new report.

Over half of U.S. growers in a Purdue-CME Group survey expected meatless meats to command as much as a tenth of the total protein market in five years’ time. Faux meat currently makes up just 1.5% of total meat sales at grocery stores.