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SpongeBob’s Meme Empire Put to the Test With Paramount+ Debut

  • Decades-old franchise is part of streaming-service overhaul
  • ViacomCBS looks to tap into characters’ social-media clout
“Kamp Koral: SpongeBob’s Under Years”Source: Nickelodeon
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On social media, SpongeBob SquarePants and his undersea friends are mentioned or turned into a meme every five seconds.

There’s the mocking SpongeBob meme. The caveman SpongeBob meme. And the “no, this is Patrick” meme.