SoftBank-Backed Mapbox Names New CEO to Go After Carmakers

Peter Sirota, a former Amazon Web Services executive, takes the steering wheel.

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Mapbox Inc., which makes mapping tools used by Instacart Inc. and Snap Inc., appointed a new chief executive officer who will focus on expanding sales to automakers and logistics providers.

The SoftBank-backed company has promoted Peter Sirota, a former executive at Amazon.com Inc.’s Web Services business who joined Mapbox three years ago, to the top job. He replaces Eric Gundersen, who has been with the company since its start in 2010 and now becomes chief strategy officer and chairman of the board.