Mr. Potato Head Brand Goes Gender Neutral in Hasbro Overhaul
- Toy line introduced in 1952 will no longer be called ‘Mister’
- Companies have sought ways to appeal to changing attitudes
Hasbro Inc. is dropping “mister” from the Mr. Potato Head brand to make the popular toy line gender neutral and appeal to a broader base of consumers.
The series, featuring a plastic potato with removable parts like eyeglasses, a mustache, nose and mouth, will also be more sustainably made, the company said Thursday in a presentation to investors. Last year, Hasbro said the products would be made from “plant-based plastic” and have less plastic packaging.