Chinese Ride-Sharing Giant Didi Plans Entry Into Europe
- Company is said to target the U.K., Germany and France
- Didi is beefing up its presence in Europe with local hires
The Didi Chuxing Inc. ride-hailing app in Shanghai.
Photographer: Qilai Shen/BloombergThis article is for subscribers only.
Chinese ride-hailing giant Didi Chuxing Technology Co. plans to make its debut in Western Europe, people familiar with the matter said, as the company seeks new growth markets ahead of a long-awaited initial public offering.
Beijing-based Didi is considering rolling out ride-sharing services in markets that could include the U.K, France and Germany by the first half of this year, according to two people briefed on the plan. The company has already set up a team dedicated to the European market and is hiring locally, another person said.