Deals

Iconic Soccer Sticker Maker Panini Explores Sale

  • Italian company is drawing interest from private equity firms
  • Panini stickers are traded by soccer fans across the world
Photographer: Lena Klimkeit/picture alliance via Getty Images
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Panini SpA, maker of the iconic soccer stickers collected and traded by fans young and old around the world, is weighing a possible sale, according to people familiar with the matter.

The Italian publishing house has drawn interest from suitors including private equity firms, the people said, asking not to be identified discussing confidential information. Deliberations are in the early stages and there’s no certainty they will lead to a formal sales process, the people said.